Deepika Salwankar

Work with me

Product marketing and content, without the full-time hire.

I've spent 12+ years building product marketing for B2B SaaS companies, as a founding marketer, as a team of one and as a team lead. Now I work with a small number of founders and marketing teams on positioning, launches, and the writing that carries them.

Book a 30-minute call

So what does a product marketer actually do?

Your product team knows what the product does. Your buyers want to know why it matters to them. I sit in between and turn features into a story people buy. Then I build everything that tells that story: the website, the sales deck, the demo video, the launch and the content that keeps it going.

Ways we can work together

01

Fractional PMM

A senior product marketer on your team, a few hours a week.

You need this if… You're shipping fast, sales keeps asking for material, and nobody owns the story.

What you get

  • Positioning and messaging
  • Sales decks and one-pagers
  • Battlecards for competitive deals
  • Launch plans for every release
  • Customer case studies
  • Sales enablement and training
  • Monthly sync with founders and product

02

Positioning & Competitive Mapping

Know exactly where you stand and why you win.

You need this if… Prospects compare you to the wrong competitors, or your team describes the product five different ways.

What you get

  • Competitive landscape map
  • Positioning and messaging framework
  • “Us vs them” comparison pages
  • Objection handling for sales
  • Pricing and packaging input

03

Launch Kits

Everything you need to launch a product or feature properly.

You need this if… A launch is coming and all you have is a release note.

What you get

  • Product demo video scripts
  • Pitch and explainer video scripts
  • Launch sales decks
  • Launch emails and in-app announcements
  • LinkedIn launch posts for your company and founders
  • Webinar or event narrative
  • ABM campaign messaging for key accounts

04

Website & Messaging

A website that sounds like your best salesperson.

You need this if… Visitors land on your homepage and still can't tell what you do.

What you get

  • Messaging teardown of your current site
  • Homepage and product page copy
  • Landing pages for campaigns and ABM
  • Pricing page copy
  • Onboarding and nurture emails

05

Content Strategy & Writing

Content that brings in pipeline, not just page views.

You need this if… You publish a lot and hear very little back.

What you get

  • Content strategy tied to your buyers
  • Topic map and editorial calendar
  • Visibility in Google and AI search
  • White papers and ebooks
  • Blogs and customer stories
  • Founder LinkedIn ghostwriting

What this has looked like before

30,000 users and $1M ARRas the founding marketer of a B2B product

A new categorybuilt from scratch, with top search rankings, analyst coverage from Gartner and Everest, and competitors copying our language

Product adoption raised from 17% to 45%across 8,000 reps for a global pharma client, in under three months

$4M+in net-new revenue from launches and ABM across two B2B SaaS companies

How it works

  1. 1

    A 30-minute call about what you're building

  2. 2

    A short proposal within 48 hours

  3. 3

    We start within a week

I work US EST/PST hours and take on a few clients at a time.

Tell me what you're building.

Get in touch for pricing.

Call or WhatsApp: +91 7574742070